ON-LINE MARKETING AND SALES
On-Line Marketing
The Online Marketing team implements integrated interactive marketing strategies that coordinate media programs and promotions across on-line and off-line channels. These efforts support NetPerform’s partner brands, heighten consumer awareness of the offerings in all channels, and drive more qualified customers to all of the fulfillment channels.
On-Line Search
Over the past several years you have probably noticed that search engines are becoming much smarter than they were back in the 90’s. A little bit of HTML programming and some key word optimization no longer shoots you right up to the top of the engines. Now search engines account for up to 50 different criteria in the algorithms they create; things like total content, relevant incoming links, outgoing links and other factors that are impossible to fake. At the same time they penalize you for things such as redundant content or poorly architected web sites with broken links. Sometimes you will wonder why a certain web site is at the top of the search engine for a key word search with no rhyme or reason. Well, due to the complex algorithms it sometimes will happen and we scratch our heads to amazement but when you have search engines this complex, sometimes there are glitches.
Search has become a significant way in which consumers locate products and is a key focus within the NetPerform Marketing organization. NetPerform coordinates campaigns to include partner brands in relevant keyword searches, by utilizing proprietary search engine optimization techniques for natural/organic search and efficiently managing paid listings to maximize return on marketing investments. NetPerform on-line Marketing delivers effective combinations of keyword, paid inclusion, and organic search solutions.
On-Line Shopping Center Management
Shopping engines such as e-bay, amazon, overstock, yahoo are destination portals that attract millions of shoppers a day. We have a team that specializes in the management of this category of on-line selling which captures qualified traffic at these sites and also helps refer traffic to our partner web sites.
Major Portals
Destinations like Yahoo and MSN are gateways for shoppers where they can find an aggregated view of products of interest. Leveraging its buying power and expertise, NetPerform Marketing negotiates agreements on behalf of its partners to secure brand and product placements on key portals. NetPerform Marketing manages and tracks campaign performance and identifies potential strategic opportunities. NetPerform links participating partner product pages to these portals and manages the advertisements and product listings to best support new products/promotion.
Affiliate Linking Programs
Affiliate Linking programs provide a virtual sales force that is a cost-effective method of driving qualified leads to specific partner Web sites. The higher return typically offered by affiliate programs makes it an attractive option for partners. NetPerform Marketing implements and manages a full-service affiliate program that includes competitive program evaluation, program set-up, site-mix determination, commission structure negotiation, performance review, new site recruitment, and relationship management.
Customer Sales and Relationship Management
NetPerform focuses on providing customers with all the information they need to make an informed purchase decision. Dedicated team members learn the products and are recruited for specific industry knowledge and experience. Building strong customer relationships across multiple channels is a focus and our team executes campaigns across multiple touch points through sophisticated database management and integrated online analytical processing.
E-Mail Marketing
NetPerform’s Sales and Relationship team develops and delivers fully integrated e-mail marketing campaigns. The team uses filtering functionality for the CRM/data tools to define targeted lists and select the right customers for each marketing campaign. NetPerform captures data with every campaign, including messages sent, delivered, opened, bounced back, opted out, and clicked through to measure effectiveness and improve the performance of future campaigns.
The database can be derived from internal corporate sources to begin and through the information captured from conversion triggers on the web site.