CUSTOMER SERVICE AND SUPPORT
Strategy and Alignment
NetPerform’s aggressive approach to both Internet marketing and creating a dominant On-Line position for our partners has led us into developing a fully out-sourced web management model. Getting the traffic to our partner’s sites is one challenge - converting them into customers is a whole other game that most On-Line service providers have been reluctant to accept, its about results. The process we use is more of a traditional corporate Sales and Marketing approach based on proven principles that have been in place for decades. Rather than continually coming up with short term tactics we build a powerful On-Line strategy that's in alignment with the business objectives based on a deep understanding of what we call the six knows. (know your customer, know your product, know your competition, know your company, know your partners/channels, know your market).
- Research and Understand
- Strategize and Plan
- Implement and Execute
- Interact and Grow (revenue, relationships and regions)
- Review and Improve
Demand Creation
Create Demand Everywhere and Fulfill it Anywhere
Working collaboratively with its partners, NetPerform’s marketing services team develops a plan that focuses on the partner's brand and seeks to maximize return on investment. Through its marketing initiatives, NetPerform generates demand for partners' brands and products, leading to purchase transactions at partners' Web Sites, Third-party Dealer Locations, and On-line Shopping Portals. NetPerform’s marketing team generates demand through on-line marketing, CRM and database marketing strategies. Conversion triggers are created throughout our partner’s web sites and other on-line locations in order to capture new customer information.
